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Atria hosted a CMD on 25 November where it elaborated on the background to its recently renewed strategy that runs until 2025. The new strategy is built on success in the poultry business, a broader channel offering, improved profitability and above-market growth. The four-year investment phase of the EUR 155m poultry investment is commencing and should offer Atria 40% higher poultry capacity in Finland with improved efficiency. Management seemed confident of reaching the 5% EBIT margin target by 2025, while short-term uncertainties look to be elevated due to COVID-19 and high volatility in the meat raw material market.
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