Bildkälla: Stockfoto

Cdon: 2021 investments to build growth trajectory - SEB

CDON aims at upholding a higher cost structure in 2021, investing in its new platform to better the consumer experience at its marketplace and in its merchant base, now at 1,725 clients (Q1: +54% y/y). Automation and site indexing issues risk muting GMV growth in Q2 as well and add to marketing costs (paid search).

Based on revised GMV growth assumptions, our DCF midpoint valuation equals SEK 800 (down from SEK 850).

Based on revised growth and earnings we derive an equity valuation of SEK 800 per share (midpoint). We assume a WACC of 6.5% and a steady-state EBIT margin of 25%, in line with the average for marketplace operators in more mature markets. As the largest marketplace in the Nordic region, we argue CDON offers significant growth and margin potential from current levels. Typically, the three largest marketplaces take a combined share of 45-50%.
Börsvärldens nyhetsbrev
ANNONSER