A dominant market position
We visited Borås Tapetfabrik yesterday, the production facility for all Boråstapeter wallpaper and also supplier to external parties to a lesser extent (LTM sales of SEK 48m to external customers). Consumer brand Boråstapeter has an impressive ~50% Swedish market share, but when it comes to traditional (non-digital print) wallpaper production, Borås Tapetfabrik is even more dominant at 80+%. The factory is able to produce wallpaper through screen print, flexo print, surface print and also digital print, the most recent technology.
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