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MGI – Media and Games Invest has announced a strategic collaboration with Google Cloud that will bring all MGI’s marketplaces together by mid-FY25. As well as result in the obvious scalability advantage, this collaboration should boost the effectiveness of MGI’s privacy-first AI-driven products. Management anticipates it will also generate cost savings of €20m over the next four years. MGI has started the year strongly, with organic revenue growth of 18% in January and 25% in February. Q124 results are due on 30 May.
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