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Nelly: All set for margin expansion - SEB

At SEB’s Nordic Seminar, CEO Kristina Lukes and CFO John Afzelius focused on the underlying potential from the ongoing repositioning of the Nelly brand, targeting younger women (15-25 years) and adding everyday fashion to complement its leading position in occasional wear. Walking through the P&L, line by line, pointing to strategic decisions made last year, we see several margin levers in the years ahead. We reiterate our midpoint value of SEK 55.

At SEB’s Nordic Seminar, CEO Kristina Lukes and CFO John Afzelius focused on the underlying potential from the ongoing repositioning of the Nelly brand, targeting younger women (15-25 years) and adding everyday fashion to complement its leading position in occasional wear. Walking through the P&L, line by line, pointing to strategic decisions made last year, we see several margin levers in the years ahead. We reiterate our midpoint value of SEK 55.
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