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SENASTE
We re-initiate our coverage of Nelly following the separate listings of its two former divisions Qliro, the consumer bank, and CDON, the marketplace. Nelly now offers a pure exposure to the digital shift in Nordic fashion consumption, targeting primarily younger women with a very curated offer. We expect efficiency gains from automation and an increasing share of higher margin own brand sales to bolster a marked rebound in earnings over our forecast period.
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