Nelly Group's Q2 report was soft, with net sales of SEK 346m, down -4.3% y/y and in line with SEB estimates. EBIT on the other hand was SEK 32.3m, -13% below SEBe (SEK 37m), as the EBIT margin fell -6pp y/y to 9.3%. The primary culprits were elevated administrative expenses and higher marketing costs. Own-brand penetration and an improved return rate were the key positives. Our first take is for LSD negative revisions to consensus FY26 adj. EBIT estimates.
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