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Net Insight: Product launch aiming to simplify customers’ cloud transition - Carnegie

What is new? Net Insight has launched a new cloud-based product called Nimbra Connect iT. We believe this product fits very well into the strategy of focusing on the growing cloud part of the media content transport market as well as strengthening Net Insight’s position in the market.

What does it mean? Nimbra Connect iT addresses the hurdle for media companies to move into cloud based solutions. Although such a move often has clear efficiency and flexibility benefits, it is not an entirely smooth transition. In particular, for larger companies with a large number of media streams the move can be quite complex. To help customers make the transition smoother, Nimbra Connect iT can be installed in about an hour. It is a product that can be scaled over time and start with a smaller number of streams. As more streams are added, customers can seamlessly add more Connect iT products or upgrade to the larger Nimbra Edge product. As such, the Connect iT product broadens Net Insight’s scope, or at least makes it easier to address these customers faster. The business model for the product is similar to that for other products. Note, though, that since this is a cloudbased product, the hardware revenue component is likely smaller and the more recurring service & support and software license parts are larger. The next event for media product news could be the upcoming NAB conference in Las Vegas 13–17 April.

What do we do? The launch of the Nimbra Connect iT product is a further step towards a Net Insight that is more commercial and focused. It strengthens the company’s position in IP/Cloud and removes hurdles for customers to move into cloud-based solutions. It also signals that the R&D spending is being used for existing focus, where we see better potential to get returns. As we pointed out in our initiation report from last week, if Net Insight can continue to show the benefits of the more focused strategy, confidence in financial ambitions will increase. We see this as the main catalyst for the shares to move higher in our fair value range of SEK6–9/share.
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