We note that Rovio has communicated that they plan to scale-up Darkfire Heroes gradually with cautious UA spend in the beginning given that DH is their first title in the genre. We conclude that the initial sales figures are unlikely to be a significant trigger for the share and a longer time horizon is required to judge the commercial success of the game. Rovio could give additional information about the launch in conjunction with its Q1 report that will be released on 29 April.
Aktuellt
SENASTE
