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Siili names Tomi Pienimäki as the new CEO. At first glance we find Mr. Pienimäki's background a strong fit to Siili. Pienimäki has served as a CEO of Vincit, a close peer, in 2015-2018, i.e. a period when the company increased its sales by 159% and was selected as Best Place to Work in Europe. The new CEO also has a strong background in buy-side of digital services with the latest position as Finnair Chief Digital Officer.
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