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Sleep Cycle Q1: Initial take - Redeye

Redeye has a positive take on Sleep Cycle's robust underlying growth. Net subscriber uplift rose 12% YoY to 920 thousand. Moreover, ARPU increased by SEK10, and the coming price hikes could increase this KPI further. Net sales missed our expectations by c.6%, but the EBIT margin came in higher than management guidance and beat our expectations by 2%-points.

Redeye has a positive take on Sleep Cycle's robust underlying growth. Net subscriber uplift rose 12% YoY to 920 thousand. Moreover, ARPU increased by SEK10, and the coming price hikes could increase this KPI further. Net sales missed our expectations by c.6%, but the EBIT margin came in higher than management guidance and beat our expectations by 2%-points.
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