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Starbreeze Q2: Successfully building the hype before the release - Redeye

Redeye comments on Starbreeze strong Q2 report. Net sales of SEK43.2m were clearly above our expectations of SEK33.4m. Profitability metrics such as EBITDA and EBIT were however in line with our estimates due to higher marketing costs than expected. A successful campaign especially on Epic Games Store increased monthly active users (MAU) to 1.54m. Almost the same amount has now been added Payday 3 to its Wishlist on the leading PC platform Steam.

Redeye comments on Starbreeze strong Q2 report. Net sales of SEK43.2m were clearly above our expectations of SEK33.4m. Profitability metrics such as EBITDA and EBIT were however in line with our estimates due to higher marketing costs than expected. A successful campaign especially on Epic Games Store increased monthly active users (MAU) to 1.54m. Almost the same amount has now been added Payday 3 to its Wishlist on the leading PC platform Steam.
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