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At SEB's Nordic Seminar CEO Panu Porkka described how, over the last year, Verkkokauppa.com has become more efficient in fulfillment, click & collect and packaging - the key KPIs for a successful online retailer. The company recognises that consumer sentiment and purchasing power are taking time revive and that it will need to address costs to safeguard profits. High inventory remains an issue and this could constrain dividends, in our view.
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