Nelly: Q2 - ssortment missteps weigh on margins and top line - SEB
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Nelly: Q2 - ssortment missteps weigh on margins and top line - SEB

Nelly Group's Q2 report was soft, with net sales of SEK 346m, down -4.3% y/y and in line with SEB estimates. EBIT on the other hand was SEK 32.3m, -13% below SEBe (SEK 37m), as the EBIT margin fell -6pp y/y to 9.3%. The primary culprits were elevated administrative expenses and higher marketing costs. Own-brand penetration and an improved return rate were the key positives. Our first take is for LSD negative revisions to consensus FY26 adj. EBIT estimates.

Nelly Group's Q2 report was soft, with net sales of SEK 346m, down -4.3% y/y and in line with SEB estimates. EBIT on the other hand was SEK 32.3m, -13% below SEBe (SEK 37m), as the EBIT margin fell -6pp y/y to 9.3%. The primary culprits were elevated administrative expenses and higher marketing costs. Own-brand penetration and an improved return rate were the key positives. Our first take is for LSD negative revisions to consensus FY26 adj. EBIT estimates.
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