Interview with Ace St. Germain, CEO of Beyond Frames

1. Where are you right now and what do the next few years look like?

 – We’re at an inflection point. We’ve proven that our strategy of building and publishing premium VR titles with strong IPs and long-tail engagement works. With hit games like GORN 2, and our collaboration with global brands like Teenage Mutant Ninja Turtles, bringing mainstream recognition, we’re positioned as one of the key players in immersive entertainment.

Looking ahead, the next few years are about scaling efficiently. We’ll broaden our portfolio, invest in recurring revenue streams, and deepen partnerships with platform owners. Hardware adoption curves are bending upward, and we’re timing our growth to that expansion.

2. What has, in the near future, affected/is affecting the company's position the most?

 – The most immediate driver is platform momentum. Meta, Google, Apple and other major technology companies are investing heavily in headsets and ecosystems, and that lifts the entire industry. AI has been an interesting driver here as well, as new AI-enabled XR glasses are quickly growing in adoption.

3. What are your biggest challenges?

 – Our challenges are largely those of scale. The XR games market is growing, but still relatively young compared to mobile or console. That means discoverability, monetization models, and platform fragmentation can create friction.

As a way to mitigate these challenges, we have a diversified business model that, in addition to the consumer sales of our games, works closely with platform owners and other strategic partners for project funding in exchange for a share of future revenues on our titles. This model softens our margins, but with multiple paths to revenue and less cash risk on our end, we’re not as susceptible to changes in the market.

4. Tell us a little about your visions. Where are you headed?

 – The vision is to make Beyond Frames synonymous with premium immersive entertainment. We want to be the studio-publisher hybrid that both develops standout XR titles and gives talented studios the reach and resources to succeed.

We’re building toward a future where XR isn’t a niche, but a core part of global entertainment culture. That means creating IP that can live across platforms, helping established IP enter the XR ecosystem, building communities that thrive over years, and continuing to be a trusted partner to hardware platforms as they push adoption.

5. What can a shareholder expect from you as a company?

 – Shareholders can expect disciplined growth. We’ve shown consistent revenue increases and a strong pipeline, and we’re balancing risk by spreading our portfolio across multiple titles and genres. Our model of publishing externally developed games alongside internal innovation gives us resilience and upside.

You can expect us to keep pushing the industry forward. Our commitment is to long-term value creation through building an ecosystem of games and partnerships that ensures Beyond Frames is not just participating in XR’s growth, but leading it.