At SEB's Nordic seminar, Verkkokauppa's CEO Panu Porkka said the single most important market datapoint was consumer confidence: when Finnish consumer confidence revives, so should demand. This should happen during 2024. The company is working on new and profitable revenue streams and to exploit its strong position online in Finland. With the shares at a 5Y low and key peers' shares recovering, we think Verkkokauppa's share price should follow suit.
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