Pricer signs agreement in Canada worth $51 million
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Pricer signs agreement in Canada worth $51 million

The shelf-labeling company Pricer's Canadian partner JRTech Solutions has signed an agreement with Sobeys, a grocery chain in Canada. This is stated in a press release.

The agreement covers the installation of the company's latest technology for electronic shelf-edge labels and the cloud-based platform Pricer Plaza in an estimated 300-350 stores.

The agreement includes delivery of electronic multicolor labels and necessary infrastructure at a total value of $51 million, excluding Pricer Plaza. Installations are expected to begin in May 2026 and be completed within 18 months.

Orders placed under the agreement are included in Pricer's order intake when they are received.
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