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Verkkokauppa: Q1 should be a tough quarter - SEB

We have said many times that we think Verkkokauppa.com will be ready when consumers are. The company has invested in speedy delivery as it believes this will give it a competitive edge once the consumer market recovers. Despite seeing some recovery in sales in Q4/23, we think sentiment has been weak in Q1 as consumers are paying back holiday credit card debt and are still dealing with the rise in interest rates.

We have said many times that we think Verkkokauppa.com will be ready when consumers are. The company has invested in speedy delivery as it believes this will give it a competitive edge once the consumer market recovers. Despite seeing some recovery in sales in Q4/23, we think sentiment has been weak in Q1 as consumers are paying back holiday credit card debt and are still dealing with the rise in interest rates.
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