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Medicanatumin: COVID-19 headwinds continue - Introduce

Q3’20 vs. ABGSCe details
MedicaNatumin reported net sales of SEK 45.9m (vs. ABGSCe SEK 60.5m), corresponding to 18.5% y-o-y growth. The patterns from Q2 continued into Q3, when growth was primarily driven by Norway (now ~50% of group sales vs. 16% in 2019), following the transformative acquisition of Vitalkost. The gross margin increased 2.2pp q-o-q, but with Norwegian sales primarily consisting of eco-foods, the gross margin of 48.9% declined 11.8pp y-o-y (-4.8pp vs. ABGSCe of 53.7%). Despite lower sales volumes than expected, we note that cost control was solid, with adj. EBIT of SEK 1.7m, for a margin of 3.7%, only slightly below ABGSCe at SEK 2.1m. Much like in Q2, MedicaNatumin continued to feel the negative effects from COVID-19 in Q3. For example, sales in Sweden declined 46% y-o-y due to its exposure to tourist-intensive natural health stores. B2B and exports have also seen continued negative effects of shutdowns, with some launch delays and delivery challenges.

Positioned to reach SEK 200m sales goal for 2020
With YTD sales of SEK 162m, MedicaNatumin confirmed it will reach its SEK 200m sales target for 2020. A key driver has been the successful acquisition of Vitalkost (~50% of group sales), which continues to gain ground and has contributed a healthy 12.2% EBITDA margin YTD. It was also recently announced that Vitalkost will expand its collaboration with a Norwegian grocery chain. The eco product line will reach >300 stores and is expected to add at least ~NOK 4.5m on ‘21e sales. MedicaNatumin also announced a CEO change as of Q1’21, which will be followed by a new strategic plan for 2021-2023. The plan will focus on strong growth and profitability, supported by organic growth and M&A.

Est. revisions: lower net sales and EBIT for ‘20e
With lower sales and EBIT vs. ABGSCe in Q3 and challenging COVID-19 developments into Q4, we lower our sales and EBIT estimates by SEK 30m and SEK 3m respectively. While visibility is low, we forecast Chinese Jabushe orders (80% est. incremental GM) to contribute with SEK 25m p.a. in ‘21e-‘22e.
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