We cut '24e-'26e EBITDA by 9-3% and EBIT by 17-4%, primarily as a consequence of North Media's decision to accelerate growth investments into scaling minetilbud.dk internationally and to extract synergies in SDR. Q2 saw North Media starting automated packing for Swedish households - a process we expect to accelerate in the next 9-12 months, thereby bringing additional costs to the table in '24e-'25e. The synergies should first be clearly visible in numbers from '26e. Turning to North Media's four other segments, we are encouraged by seeing FK enjoying better-than-expected demand from more price-conscious consumers, while BoligPortal continues to deliver in line with our expectations. However, the process of transforming Ofir into a less cyclical and focused business appears more costly than initially anticipated. Moreover, we still see no material signs of improvements in BeKey, and expect it to remain unprofitable in our entire forecast period: we continue to question its fit in the group.
FVR lowered to DKK 55-93 (58-97)
Negative estimate revisions drive our FVR down to DKK 55-93 (58-97). North Media's net cash position (incl. leases) now stands at DKK 842m, corresponding to DKK ~45/share.
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