Acquires leading Swedish leaflet and newspaper distributor
Friday evening, North Media announced the acquisition of Svensk Direktreklam AB ("SDR") and EGRO Konsult AB from Ge-Te Media Aktiebolag. SDR is Sweden's largest distributor of leaflets and local newspapers, and is expected to distribute around 1.2bn leaflets and local newspapers to approximately 4.5m Swedish households in '23 (North Media's FK Distribution is Denmark's largest, distributing 1.3bn units to 2.3m households).
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