NoHo Partners announced today that it has acquired the majority stake of 75% in the smoothie and juice bar chain Jungle Juice Bar (JJB), which operates 41 units across Finland. Founded in 2010, JJB grew rapidly in the 2010's and remains Finland's largest smoothie and juice bar chain, but it has been loss-making since 2019 (with annual revenue between EUR 12-15m) after an unsuccessful internationalisation effort. According to our understanding, NoHo sees synergy potential in e.g., procurement, unit locations and leases as well as personnel, and we believe it has all the means to turn JJB's profitability around. Jungle Juice Bar will be reported as part of NoHo as of 1 September, and we do not expect it to have meaningful impact on NoHo's financials (~3% on the top line for 2026E).
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