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Fiskars: Challenging market conditions have continued - Nordea

We expect high inventories at retailers to have continued burdening Fiskars' sales in Q2. However, the outlook for H2 appears more promising, with a likely strong performance in China and ongoing normalisation of Fiskars' inventory levels. We believe the share of direct-to-consumer sales has been increasing and that the company looks set to benefit slightly from its EUR 30m strategy acceleration programme as early as Q2, with an improving run-rate heading into H2. The company's focus in 2023 is on cash flows and profit protection, and we expect growth to return to targeted mid-single-digit levels in 2024. We calculate an unchanged DCF- and multiples-based fair value range of EUR 17.5-21.6 per Fiskars share. Marketing material commissioned by Fiskars.

We expect high inventories at retailers to have continued burdening Fiskars' sales in Q2. However, the outlook for H2 appears more promising, with a likely strong performance in China and ongoing normalisation of Fiskars' inventory levels. We believe the share of direct-to-consumer sales has been increasing and that the company looks set to benefit slightly from its EUR 30m strategy acceleration programme as early as Q2, with an improving run-rate heading into H2. The company's focus in 2023 is on cash flows and profit protection, and we expect growth to return to targeted mid-single-digit levels in 2024. We calculate an unchanged DCF- and multiples-based fair value range of EUR 17.5-21.6 per Fiskars share. Marketing material commissioned by Fiskars.
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